E-Mail list Marketing seems to be the holy grail of the self published author marketing world. And I can understand why, a dedicated list of readers who sign up to find out when you have a new book out. That usually means they will at some point buy it. More sales lead to better rankings, better rankings lead to more people seeing it, which leads to more fans, more e-mail list sign ups and so on.
It’s a great and wonderful thing.. Assuming you can get it working right. I’ve talking about what a pain book marketing is in the past, and it is. I’ve tried review stuff, and tried the free book promo. I’ve tried twitter storms, and ads. Ads on Facebook, Ads on Amazon. None of it has been particularly effective. Now, there are services that use e-mail lists and send your book to their sign ups. The downside is of course that your book is competing with everyone else’s book on those email lists, which is one reason I’ve been a bit turned off from using those services.
But as I work on the last chapter or two of the sequel to Bridgefinders, I’ve decided to try things a bit differently.
The ‘best’ service for this kind of thing is Bookbub. The problem is of course, that Bookbub is both very pricey and VERY hard to get into. Yes, getting lots of sales or downloads is nice. Very nice. And when I say a lot, I mean a LOT. For a reduced price book (down to 0.99 cents.) I’ve read of authors making 300-400 even up over a thousand sales in a single day or two. That is crazy to think about. Free book promos do even better, sometimes cracking 30,000! Of course it costs the author over 400-500$ sometimes to run on Bookbub as well.
Based on the fact that Bookbub has turned me down (again.) I’ve gone instead for the following approach.
On August 8th-10th, I’ve got a book countdown deal running. For those two days, Bridgefinders will cost 0.99 cents, down from 2.99.
Bridgefinders will be featured in newsletters going on to e-mail lists from the following services:
Yes, I’m using the shotgun approach. 🙂 About the only one missing from this list is Book Gorilla, who I wanted to use as well, but I miss clicked and selected a promo I didn’t want. By the time I got it fixed I couldn’t run with them in the time frame I wanted. So, not using them. I’m not going free for the simple reason that I’ve done free, and not seen free turn into a lot of sales at this point. As I come out with more books in the ‘Echo Worlds’ series, I think running a free book promo on the first book would be worth doing, but at this point, it doesn’t help.
I’ve been investigating creating my own E-Mail list, but haven’t really taken that step yet. But using all the above services, for a fraction of what it could cost to run this on Bookbub, I’m hoping will pay off. I’ll update after the promo has run!